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BS’s Model Courses and Textbooks

BS’s Model Courses and Textbooks 

Course and Textbook Title

Leader

Awarding Unit

Level of course and textbook

Characteristic MBA Courses Offered or Planned to be Offered

International Logistics (2010)

Marketing Channel Management (2012)

Zhang Liangwei, Chang Yongsheng

Ministry of Education

National “Eleventh Five-Year” and “Twelfth Five-Year” Planning Textbook

International Logistics and International Purchasing, Marketing Management

Introduction to Contemporary Business (2009)

Zhu Wenzhong

Ministry of Education

National Bilingual Model Course

International Business

Marketing (2006)

Logistics Management ( 2008

Marketing Channel Management (2010)

Wang Weihong

Zhang Yuhua

Chang Yongsheng

Guangdong Provincial Department of Education

Guangdong Provincial Elite Course

Marketing Management, Supply Chain Management

Operation Studies2013

Organizational Behaviorism2012

Human Resources Management2013

ZhaiXiaoyan

Chen Guohai

Chen Xiaofang

Guangdong Provincial Department of Education

Elite Resources-Sharing Course of Guangdong Province

Data, Model and Decision, Organizational Behaviorism, Human Resources Management

Contemporary Business Ethics and Social Responsibilities (2012), Business Ethics (2013)

Zhu Wenzhong

Guangdong Provincial Department of Education

Guangdong Video Open Course, Guangdong Graduate Elite Model Course

Business Ethics and Social Responsibilities

 

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